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Source:-Google.com.pkEMI's American subsidiary, Capitol Records, hindered the Beatles' releases in the United States for more than a year by initially declining to issue their music, including their first three singles. Concurrent negotiations with the independent US labels Vee-Jay and Swan led to the release of the songs in 1963, but legal issues with royalties and publishing rights proved an obstacle to the successful marketing of the group in the US.American chart success began after Epstein arranged for a $40,000 US marketing campaign and secured the support of disk jockey Carrol James, who first played the band's records in mid-December 1963, initiating their music's spread across US radio. This caused an increase in demand, leading Capitol to rush-release "I Want to Hold Your Hand" later that month. Released 26 December 1963, with the band's previously scheduled debut there just weeks away, "I Want to Hold Your Hand" sold a million copies, becoming a number one hit in the US by md-January.The Beatles arrive at John F. Kennedy International Airport, 7 February 1964The band left the United Kingdom on 7 February 1964, with an estimated four thousand fans gathered at Heathrow, waving and screaming as the aircraft took off. Upon landing at New York's John F. Kennedy Airport, an uproarious crowd estimated at three thousand greeted them.gave their first live US television performance two days later on The Ed Sullivan Show, watched by approximately 73 million viewers in over 23 million households,or 34 percent of the American population. According to the Nielsen rating service, it was "the largest audience that had ever been recorded for an American onprogram", wrote biographer Jonathan Gould.The next morning, the Beatles awoke to a negatie critical consensus in the US but a day later their first US concert saw Beatlemania erupt at Washington Coliseum.Back in New York the following day, the Beatles met with another strong reception during two shows at Carnegie Hall. The band then flew to Florida and appeared on the weekly Ed Sullivan Show a second time, before another 70 million viewers, before returning to the UK on 22 February.